AT TTI 2009 THE ITALIAN COLLECTION OF CHARMING HOTELS & RESORTS

Charming Hotels & Resorts, the network which brings together high quality independent hotels, presents to tourism operators its collection of affiliates. 4 or 5 star boutique hotels, they are characterized by quality and distinctiveness, also due to the strong link they have with the areas they are located in and with local traditions. At the moment the Charming Hotels and Resorts (www.charminghr.com) in Italy are 27. They are located in the most famous tourist destinations and art cities: Capri (Naples, Campania), Cortina d’Ampezzo (Belluno, Veneto), Favignana (Sicily), Florence (Tuscany), Gardone Riviera (Garda Lake, Lombardy), Ischia (Naples, Campania), Oliena (Sardinia), Otranto (next opening, Apulia), Paestum (Campania), Palau (Sardinia), Pinerolo (Turin,Piedmont), Rimini (Emilia Romagna), Rome (Latium), Santa Teresa Gallura (Sardinia), Siena (Tuscany), Mira Porte (Venice, Veneto), Arcugnano (Vicenza, Veneto), Villasimius (Sardinia). At TTI Charming intends to promote member hotels towards travel agents and international incoming operators and to strengthen sales activities especially in markets such us United Kingdom, Northern Europe countries, Germany, Brazil. One of the priority for the network is the development of on line marketing services and revenue management optimization to support member hotels, increasing their distribution through internet and GDSs also thanks to the use of the distribution platform provided by Trust International. At the same time, the network’s expansion strategy focuses, as first step, on affiliating hotels in order to have an even stronger presence in Italy. The Chaming Hotels & Resorts stand also hosts two member hotels well representing the uniqueness of the Italian hospitality offer: Hotel Villa Franceschi in Mira Porte (Venice) and Cave Bianche Hotel on Favignana Island (Egadi).