TTG FORUM Archive 2008 | TTI Workshop | Il workshop per promuovere il turismo italiano nel mondo

COMITATO ITALIA 150: MAIN SPONSOR TTG FORUM AREA

Since 2003 TTG Italia has been organising in-depth forums, meetings and seminars on topics relating to the current situation and predictions linked to progress and development in the national tourist industry.
These meetings feature contributions from top-level speakers and international opinion leaders and are reserved exclusively to leading players in the tourism sector. They are held as part of TTG Incontri-TTI.

TTG Forum has an exclusive: the first “Tour the future!” qualitative and interpretative monitoring system for a better understanding of the mechanisms which generate new tourism consumer trends.

What is it?
An area dedicated to the latest trends which will influence the tourism sector, to imagine and predict future scenarios in the travel sector, to understand how the modern-day consumer is changing and his way of interacting with the tourism product.
A laboratory to understand, interpret and predict the future direction of tourism consumption.
A chance to learn an innovative approach, attentive to social changes and new languages, which not only records destination preferences but also moves into previously unknown realms to predict the trends which will influence the sector in the form of visions.

When and where
Four years after first being presented in the TTG forum, trends have become a regular part of the schedule: started last year TTG - in collaboration with maticaimageneering – offers an exhibition area especially for predicting consumer and communication trends in the world of tourism.

Who is it aimed at?
At all sector operators: those who devise the product, those who describe it in catalogues, those who run sales networks and especially those who work in the field of marketing and communications: marketing, advertising and sales managers.
At companies who want to target the growing complexity of markets to develop brand/product communication strategies in keeping with the la test trends.

Why trends?

to keep up with consumers who are increasingly critical, unpredictable and demanding;
to predict future scenarios, stay at the cutting edge and “think in terms of visions”;
to segment the supply and satisfy the latest consumer requests in an innovative way;
to discover new product/service ideas on the basis of consumer wishes and the latest consumer practices;
to understand how to make a previously consolidated product evolve and repackage it in relation to emerging consumer sensitivity;
to create or reposition brand or product images in keeping with this emerging sensitivity;
to be updated on the latest communication strategies and discover how to promote brands/products in keeping with the latest communication trends.