- Travel Trade Italia is a fundamental reference point for the Italian tourism industry wishing to meet the buyers of the international market. A meeting place for supply and demand, organised by a veritable business networking system dedicated to incoming business.
- Over a two day period of business negotiations, national and international buyers will contact Italian accommodations structures in order to build and plan the sale of the Italy Product within worldwide markets, to learn about new offers and identify new products and also to find new partners and initial new agreements.
- Holiday tourism companies will be able to intercept the national and international demand, thanks to the support of four important promotional and sales channels: the trade fair, the road shows, the magazine and the website.
- Due to the presence of buyers: 600 International Tour Operators interested in the Italy product from 59 countries.
- Because everyone is there: in line with TTG Incontri, the number presences in 2009 was 35,352. +2% with respect to 2008.
- Due to the TTG and TTI space: TTG add TTI together, they offer a modern exhibition surface area measuring no less than 60,000 metres squared.